, from hiring and recruitment to building the company culture. Bénéfices . We were on ESPN College Gameday on Oct 31, 2020! OKRs for analyst relations offer a range of key results, from creating documents and researching backgrounds to meeting with media and research company representatives. Social media can seem like the Wild West right now, so you are far from alone feeling uncertain. You can even use OKRs to move ahead in your, on what’s important in your personal life. 2. So let’s now get down to the practical application! Thanks for signing up! Alignment Run five social media advertising campaigns; Boost website visitors by 300 per cent; Set up three remarketing pixels/tags; Secure one influencer endorsement; OKRs sound pretty similar to KPIs – what’s the difference? So the next step is to set these Targets (the key results). Key Results: 20% increase in blog reads via social media shares; Get twice as many responses as the previous month; Increase the number of followers by 35%; Objective 2: Boost referrals via social media. These. Some businesses are much better suited to Twitter, some Instagram, etc. In 1999, he brought OKRs to two of their most famous adopters, Sergey Brin and Larry Page, the co-founders of Google. It may be a good idea to use this first cycle as an exploratory expedition. OKRs and performance reviews: Four traps to avoid Performance reviews should not be used to drive goal attainment, that’s what OKR is there for. Cela se fait généralement pendant les sessions stratégiques. Sample OKRs along with the relevant discussion, organised by function. ... Increase reach of all social media channels by Q3 2017-18. Erica is ClickUp’s Senior Content Manager and professional beach bum. KR: Create six white papers by the end of the quarter. 2. This isn’t the case. But Moira’s example is a simplified version to help you quickly understand what objectives and key results look like. Where are your customers are most engaged? These. Objectives and Key Results (OKRs) is a framework for setting goals and determining how you can achieve them. members as they’re going to wonder if you’re seriously considering that in this digital age: like ClickUp to set and track your OKRs easily! Let’s understand personal goals with the help of Alexis. She could easily go about this by taking orders or serving tables quickly. Marketing. Say, the content marketing team wanted to improve the company’s social media reach. By: clrapp. Connecting OKRs with the ‘doing’ is the engine-room of continuous marketing performance improvement, and something ZOKRI has been specifically designed to do. What is an OKR? THE PROBLEM THE SOLUTION As a Marketing professional your day is likely to be packed. OKRs are beneficial for everyone. I will: Provide a better employee experience for my vets in 2020. Human resource OKRs Key results: Increase 3,000 new followers on each social media platform this quarter. When everyone knows how their goals align, they tend to work much harder in a unified direction. But she could achieve around 75% progress in two months and will be able to complete it soon enough. It should be qualitative, ambitious, actionable and time-bound. It should be quantitative (measurable) and achievable. … This wastes significant time and money, and reduces the insight drawn from the OKRs that are really worth investing in. On: September 29, 2020. In partnership with Local Media Association and FTI Consulting, the lab is an ambitious program focused on finding a path forward for reader revenue strategies. Sales OKRs help you improve your sales engagement and also motivate your sales team to perform better. Thank you so much for writing in. Which one/ones will make most sense for your business? Become an expert. Here we have showcased some examples of content marketing OKRs, product marketing OKRs, email marketing OKRs, Brand marketing OKRs. Author: KR: Have 20 meetings with media outlets by the end of Q1. KR: Create six white papers by the end of the quarter. But that’s not the only handy feature in this OKR software. La méthode OKR est celle employée par Google pour fixer ses objectifs. As she can evaluate her key results each day, this won’t end up like those “new year, new me” ideas. Key results: ... with 10 influencers conducted every month and published on all social channels; Product reviewed by industry experts and shared on their social channels; Now that we’ve covered five different OKR examples, we’re sure you can write one on your own. 3. What are the foundations of successful OKR culture? Objective: Help each & everyone to get a Job 4. And since they’re realistic, you’ll also have a clear-cut idea how to achieve them. For example, OKRs can really help everyone see how a Social Media Manager´s Objective to increase online media presence ties into the Marketing team’s goal to increase traffic to the company blog. I’ve been tasked with leading the charge but am pretty unfamiliar with that world and don’t really know where to start. As measured by: Increase the number of Twitter followers by 30k; Get 5k or more views on YouTube videos; Double the social media conversion rate as compared to Q2; 4. One of the biggest perks of social media is the readily available and diverse set of metrics each platform provides. team’s OKR could look something like this: has a concrete objective — it clearly says. That takes care of the ‘measuring’ part—it’s up to you to decide what matters. Conduct 12 online client surveys and analyze the results You also need an OKR software like ClickUp to help you implement and track your OKRs easily. Using a piece of paper or a spreadsheet isn’t a good idea in 2020. Setting social media goals is a key step toward proving (and improving) the value of your social media work.Writing your goals down and regularly reporting on your progress also significantly increases the likelihood that you will achieve what you set out to do.. So realistic that they’re supposed to be achieved completely – all the time. OKRs encourage a result and value oriented culture by focusing on the main priorities. Conduct 12 online client surveys and analyze the results KR3 – Increase social media conversion rate by 2X . Hear Doerr explain how the OKR process gets teams pulling together by surfacing what matters most, and how a powerful goal system from BetterWorks is leading organizations to operating excellence. KR2 – Get >2,000 views on LinkedIn videos. OKRs create a clear understanding of what needs to be prioritized. But this alone isn’t going to help her progress towards the goal within the time frame. The players for these OKRs would be Content Marketers, Social/Digital Marketers and their ... Key Result 3 : Engage biweekly with social media followers and/or customers with a minimum of 5 comments a day; Paid Marketing OKRs: The players for these OKRs will be people Ad Marketers and their Marketing Managers. her cafe’s table turnover rate. John Doerr on OKRs and Goal Setting at Google and Intel [VIDEO] Author By. That way OKRs enable individuals and teams to focus on the bigger picture and to achieve more than they thought they would. Sure, OKRs can be used at various levels in an organization. Organic traffic monthly growth > 12% (Google Search Console) KPIs for Sales This strategy works, and it can help you as a leader to align your employees to the company’s vision. (and finances) could end up like Jocelyn: the Monthly Recurring Revenue (MRR) of his video. #1: Inbound Marketing OKR Examples. OKRs for Social Media Specialist What you need to find a Job? Marketing Objectives. What are you hoping social media will do for your company? Johnny and the others can now take the necessary steps to achieve each key result and win that award. Objective: Increase social media platform marketing for newly released products in 2018. Definition and examples. How a COVID-19 diagnosis reminded a doctor of what really matters. His sales team’s OKR could look something like this: With this OKR, Johnny’s team has a concrete objective — it clearly says what to achieve and by when. KR: Have 20 meetings with media outlets by the end of Q1. While we agree with David here, here’s an example to better understand OKRs: Let’s say Moira wants to implement a weekly newsletter program as part of the Town Council’s community program. The next step is to identify your KRs. Marketing teams are no exception. But can you attain objectives that are ambitious? ... Key Results: Gather X% More Followers on Social Media. As he wants to focus on social media marketing in Q3, the OKR of his marketing team could look something like this: I will: Increase social media reach in Q3. "}},{"@type":"Question","name":"How is an OKR different from a KPI? If aspirational OKR is the ambitious sibling, committed OKR is the more realistic one. Goals? Cette approche a été créé en 1968 par Andy Grove, qui était alors patron de la société Intel.. La méthode OKR a ensuite gagné en célébrité lorsque Google l’a adopté en 1999. However, you do need to constantly monitor your OKRs. Objective: Increase social media platform marketing for newly released products in 2018. While prioritizing OKRs may seem obvious, many companies have hundreds of OKRs and invest in them equitably. Companies like Adobe, Google, Netflix, Atlassian, and Samsung are using OKRs for goal-setting, and for a good reason. Service Departments. Even your HR team will need OKRs — and Ted’s here to help with that. However, before you get to benefit from OKRs, you need to implement them. Team Level OKRs. Increase … OKRs are a simple way to create structure for companies, teams, and individuals. As these teams usually play a big role in your company’s revenue, it’s vital to set the right objectives and track the right key results. Erica Sunarjo, a professional writer and editor with a Master’s degree in Marketing and Social Media, explains the importance of OKRs and how to leverage their power for the growth of your company. My company has recently decided to join the 21st century and get on social media. Your Goal (your objective) has been created! So let’s help David create some marketing OKRs to boost his Apothecary’s marketing activities. Objective 1: Increase social media audience Key Results: Increase the number of subscribers on FB/Insta/YouTuber from 14k to 25k ; Increase the number monthly of views on Quora from 3k to 5k ; Increase the number of monthly leads from social media sources from 750 to 1500 ; Objective 2: Boost the social media audience engagement Key Results: 3. months and setting up a deal with the publisher. Key results: 10% increase of comments in LinkedIn industry discussions Increase social media post engagement to at least 5,000 per post for each new Product. Her, could be finalizing the content for the next. Remember, your sales and marketing team isn’t the only department that has a major influence on growth and profitability! Service Departments The service departments can decide if they wish to set OKRs for areas they wish to improve at as a service with the expected time remaining, which is often only 5–20%. It's execution that's everything," says, John Doerr, partner at Kleiner Perkins Caufield & Byers, and the man who introduced Objective & Key Results (OKRs) to Google. Here’s how ClickUp makes OKR management a piece of cake: When David decided to start the Apothecary, he didn’t just sit there planning his OKRs all day. Sep 15, 2018 - Explore Rosa Ortega's board "OKR’s" on Pinterest. Key Result 3 : Engage biweekly with social media followers and/or customers with a minimum of 5 comments a day Paid Marketing OKRs: The players for these OKRs will be people Ad Marketers and their Marketing Managers. In 2017, the chances are your potential customers are on social media, they’re interacting with brands, chiming in on important conversations, and looking for the next big thing to be a part of – that’s where you come in! Objectives and key results (OKRs) is one of the most popular approaches for setting goals and achieving them. Plus, it could confuse your team members as they’re going to wonder if you’re seriously considering that in this digital age: Luckily, all you need is a powerful OKR tool like ClickUp to set and track your OKRs easily! However, they could help your company discover new, innovative routes to boost its growth. And probably our biggest learning with OKRs: They can (and should) change during the quarter. Yes, you can — if you set various (three to five) key results that balance out each other. Let’s say that Johnny wants to improve the motel’s customer experience so that they’ll be able to win at the next Regional Hospitality Awards. An OKR helps you set measurable goals and achieve them while a KPI helps you measure the performance or quality of a process. ","acceptedAnswer":{"@type":"Answer","text":"Objectives should be inspiring or ambitious while maintaining a timeframe with measurable outcomes. Facebook, Twitter, Instagram, and other social networks have been a part of daily life for the vast majority. I think sharing motivation here is due to our sharing habits on social media, which brings a social element to the workplace. isn’t the only department that has a major influence on growth and profitability! Goals? To write good OKRs, you only need to use a simple formula. Hustle bet that its DEI and hiring practices are a competitive advantage. OKRs for Social Media Specialist What you need to find a Job? See more ideas about john doerr, blog platforms, effective leadership. Dear Andy: Activity vs. Outcomes in OKRs. That way OKRs enable individuals and teams to focus on the bigger picture and to achieve more than they thought they would. Our KRs Today • Finish at 5:40 • 8 Linkedin Points • Answer 5 questions after the session 5. "}},{"@type":"Question","name":"Are there different types of OKRs? The secret sauce when it comes to OKRs is to make them very ambitious. They can have their own OKRs but those OKRs should reflect the company OKRs. metrics you use to evaluate your progress. The secret sauce when it comes to OKRs is to make them very ambitious. Let’s say Johnny wants to improve the Monthly Recurring Revenue (MRR) of his video product. For example, if you’ve completed a quarter of all your Targets so far, your Goal progress will be 25%. Social Media. I’ve got one right here for you: Well Janelle, I hope this has been helpful for you. Service Departments The service departments can decide if they wish to set OKRs for areas they wish to improve at as a service with the expected time remaining, which is often only 5–20%. Applying the OKRs method to your social media goals not only brings you get closer to where you want to be, but it also motivates your team by showing them their actual progress. OKRs for analyst relations offer a range of key results, from creating documents and researching backgrounds to meeting with media and research company representatives. Billy Casey. It can be tempting for companies to create accounts simply for the sake of having them but it’s helpful to get more specific. Ideally, under each objective, you should have three to five key results. For our next example, let’s look at sales OKRs. Dear Andy: Do Deadlines Make Good Objectives? Low grades aren’t to be punished. ESPN Broadcast of Texas vs. Texas A&M on Thanksgiving Night 1991. But before we use this formula, here are some OKR best practices to keep in mind when writing OKRs: Here are five practical sample OKRs to help you understand how to write one: Company-wide OKRs are broad objectives that an organization’s managers, as well as employees, commit to. This powerful OKR tool also gives you a wide variety of features, like: Writing OKRs doesn’t have to be complicated. ClickUp is the #1 project management tool in the world. For example, Twyla could set an OKR to improve her cafe’s table turnover rate. OKRs for software engineers: What are some examples? Its OKRs for remote teams may be: Objective: Broaden social media reach KR1 – Increase the number of Facebook followers by 10,000. These OKRs are moonshot goals that may be hard to tackle and achieve. And as each key result is measurable, it’ll be easy to check if the OKR has been achieved or not by the end of the quarter. How do you think the Roses manage their new businesses? I did my best to help us get to the Cotton Bowl that night, but the Aggies had the same ambitions… While the previous OKR examples were relevant to a sales or marketing team, they’re not the only important ones for your business. Key Results: Get 10k website visitors via social media Il Social Media Manager è una figura professionale dalle precise competenze deputata a gestire la comunicazione delle aziende e dei personaggi pubblici sui social network. Mortgage – Car Pool Line. Bring any existing projects into ClickUp. Myth 5: Breaking down company-wide OKRs into achievable goals for each employee is too complicated. OKRs – or Objective Key Results – is a popular framework for measuring objectives and tracking outcomes to keep everyone in your organization focused. Campagnes Social Media 2020, Instagram, Core Update Google, vidéos 2020 sur TikTok… [Veille Marketing] ... les équipes notent la mise à jour des OKRs stratégiques si nécessaire et fixent le cycle suivant. Social Media. First developed in the 1970s by Intel president Andy Grove, OKRs are a simple management framework, developed to help every member of your organization see the progress being made towards a common goal, and the acronym stands for objectives and key results. Leads Quality: % of leads not showing up on sales calls < 15% measured by CRM monitored every day. Expanding your company to new markets, tripling its revenue in a year or, even, selling the town of Schitt’s Creek are some aspirational OKR examples. Objective 1: Increase social media reach . Okay, let’s get down to creating a company-wide OKR. Objective: Improve The SEO. Launching a new product or doubling your revenue in a year are some sample OKRs for this. We’ll also show you how to use an OKR tool to track your objectives and progress. Objective: Raise awareness of the brand. How’re you going to implement your OKRs and track them? For example, enhancing customer service functions as an overall company OKR as well as a customer support OKR. With OKR, leaders in the company can see their teams moving towards important goals, while employees also know exactly what they expect. OKRs (Objectives and Key Results) are a simple goal setting technique that can help an organization scale. Social Media Makes Us More Honest in the Workplace Published on April 6, 2013 At 7Geese, we are well on our way to change the meaning of performance review… Read More Stop the Social Business Madness at your Workplace Published on August 3, 2012 I recently re-watched one of my favorite TED talks titled “The Power of Introverts” by… Read More OKRs and Performance Management Tool. So let’s say your OKR objective was to create a better, as it’s the metric you’re using to evaluate your. ClickUp’s Goals help you know how your team is progressing through their OKRs. spend by $50k/month, you can track how much money you’ve spent so far. Do you think OKRs would help? Resources to help you implement OKRs. Increase social media post engagement to at least 5,000 per post for each new Product. If you’re looking to connect more directly with customers, you could aim to respond to all comments on your FB page within 24 hours. For example, enhancing, service functions as an overall company OKR as well as a. experience so that they’ll be able to win at the next Regional Hospitality Awards. Remember, OKRs can be split up into an objective and a set of key results to achieve the goal. Be careful not to set too many. , they’re not the only important ones for your business. The hectic pace and sheer volume of work causes many Marketers to lose focus. Social Media Engagement: Increase social media engagement from 28% to 32% (measured by FB, Insta, LdIn) monitored every month. OKRs are much more than just setting goals like these. KR: 2.5% average engagement rate on all posts. Connect the platforms you use into one place. Doerr describes how liberating OKRs were in his early career at IBM: “When people came to me mid-quarter with requests to draft new data sheets, I felt I could say no without fear of repercussion. Similar goals can be implemented for all your HR activities, from hiring and recruitment to building the company culture. The results of using the OKRs in your Marketing team will be improved performance as long as the Target Metrics are set with the right amount of stretch and you don’t set and forget them. Objective 1: Increase social media audience Key Results: Increase the number of subscribers on FB/Insta/YouTuber from 14k to 25k ; Increase the number monthly of views on Quora from 3k to 5k ; Increase the number of monthly leads from social media sources from 750 to 1500 ; Objective 2: Boost the social media audience engagement Key Results: Social Media Makes Us More Honest in the Workplace Published on April 6, 2013 ... OKRs and Performance Management Tool. OKRs Metrics & OKRs. (Which explains why most of us drop our New Year resolutions after a couple of months!). Watch this video to learn more about OKRs and hear how organizations are using them. In this article, you’ll learn how to write effective OKRs with the help of five practical OKR examples. ELE – Everybody Love Everybody. "}},{"@type":"Question","name":"What are the OKR best practices? If you’d like to submit a question to Dear Andy, click here to submit your OKRs for review. Achieve ROI on your social media campaigns through improved online visibility, valuable engagement, and increased traffic. KR: Make a “10 top accounts you need to follow” list. I created this fun video to celebrate Doak’s 21st birthday in 2019. I mean, it’s not as hard as trying to sell a town that’s in the middle of nowhere! Ben Lamorte coaches business leaders to define and make measurable progress on their most important goals. Goals are high-level containers that break down your objectives into small, measurable Targets. employee job satisfaction in his veterinary clinic. Get 5 earned placements in mainstream media; Collaborate with 3 industry influencers on high-profile campaigns; Boost brand recognition by 50%; Growing social media following by 100%; Marketing Manager OKR Examples Understand our customers and analyze their behavior. Objective 1: Increase social media reach. Published Sept. 4, 2014 Share it. And that’s why we’ll cover two common OKR questions before going into showing you some real OKR examples: A KPI (Key Performance Indicators) is a metric used to evaluate your performance over ongoing activities or processes. We know what you’re thinking — this just sounds like how you’d set goals normally, right? Learn about their goal setting to build a more diverse workforce with OKRs. teams in companies from startups to giants like Airbnb, Google, Netflix and Nike, ClickUp is the, Goals are high-level containers that break down your, The description, so that you can clearly explain the objective, So the next step is to set these Targets (the, And for that, you only need to click on the “. She also needs to set other key results, like growing her subscriber base by 8% per week to make her goals become attainable — even if they’re ambitious. Get with the Times —Go Social. ","acceptedAnswer":{"@type":"Answer","text":"Objectives and Key Results (OKRs) is a framework for setting goals and determining how you can achieve them. Did you know how to set S.M.A.R.T. Key results: Number of MQLs increased by 1500 per month; Revenue increased at CAGR of 42% every quarter; Increase market reach by 35% ; Discussion: While this objective is same as the overall company level objective for marketing, you will notice these key results are highly different. To make OKRs work, you need to be very careful when developing them. Remember, ClickUp’s Goals are high-level containers that are further broken down into Targets. OKR is the ambitious sibling, committed OKR is the more, one. Key Results: 20% increase in blog reads via social media shares; Get twice as many responses as the previous month; Increase the number of followers by 35%; Objective 2: Boost referrals via social media. They also clarify what the company’s key priorities are right now. As he wants to focus on social media marketing in Q3, the OKR of his marketing team could look something like this: I will: Increase social media reach in Q3. Here’s what you can do instead. Just use the OKR examples and key practices we covered here to help you write yours. When everyone knows how their goals align, they tend to work much harder in a unified direction. Sep 15, 2018 - Explore Rosa Ortega's board "OKR’s" on Pinterest. 1 standalone goals management product by 2020. Objective. Need a hypothetical example? Achieve ROI on your social media campaigns through improved online visibility, valuable engagement, and increased traffic. Let’s say she wants to set personal OKRs to help her achieve a healthier lifestyle. And since they’re realistic, you’ll also have a clear-cut idea how to. 10 Great Examples of Marketing OKRs. OKR (Objectives and Key Results) is a goal-setting framework that is used by high-performing companies like Google, Netflix, Twitter, and many others. "}}]}Looking for some OKR examples and tips on how to write one? Dear Andy: OKRs for Social Media. Objective: Help each & everyone to get a Job 4. You're on the way to better productivity! If you fail to achieve an objective, it could indicate that you need to use new performance indicators for your business. ClickUp gives you reports like: Implementing OKRs and tracking performance has never been this easy! What are some free OKR tools to help with goal setting? , like growing her subscriber base by 8% per week to make her goals become attainable — even if they’re ambitious. Just like how you edited your Goal, you can now edit your Targets. Once you start on your Targets, you can easily track your Goal’s progress in ClickUp. will need OKRs — and Ted’s here to help with that. Used by individuals, teams and companies, OKRs are split into two parts: An objective defines what you want to achieve. Just like how we have Alexis and David in the Rose family, we’ve Aspirational and Committed OKRs in the OKR family. It should be, and achievable. From Google to Amazon, many organizations use the OKR framework to set targets and achieve them! You can even use OKRs to move ahead in your personal life! Aspirational OKR is like your crazy, ambitious sibling. And there you have it — the “theory” part of your OKR training is over! And for that, you only need to click on the “Add Target” button and your Target will show up under your Goal. By continuing to use this site you consent to the use of cookies on your device as described in our. Billy Casey is a former actor turned writer based in Brooklyn, NY. With Spiralytics Agency’s expert social media marketing services, your social media OKRs are within reach. One of the biggest perks of social media is the readily available and diverse set of metrics each platform provides. The first step is to identify your objective. Dear Andy: Individual OKRs For Designers. Today, social media dominates consumer attention to the point that nearly 20% of all time spent online in the US across both mobile and desktop is on social media. Social Media Marketing OKRs. In a nutshell, you achieve a set of key results to complete your objective. ","acceptedAnswer":{"@type":"Answer","text":"Aspirational OKRs are moonshot goals while Committed OKRs are more realistic. Walk through the platform for specific use cases. By asking individuals to create OKRs you’re challenging them to determine, even in this period of relative chaos, the most strategic actions they can take. Our KRs Today • Finish at 5:40 • 8 Linkedin Points • Answer 5 questions after the session 5. around 75% progress in two months and will be able to complete it soon enough. For example, Click-through Rate is a marketing KPI whereas Net Promoter Score is a KPI used in customer support. Answering e-mails, hanging out on company slack channels, and keeping up to date on social media can easily fill the day, but in the end is that the best use of our time? This all aligns to the wider strategy or vision, usually from the top down. 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Motivation here is due to our sharing habits on social media platform this quarter ( and even within companies., effective leadership each other Adobe, Google, Netflix, Atlassian, and,! Could look something like this: has a concrete objective — it clearly says moving towards important.. Write good OKRs, email marketing OKRs, these Targets ( the key results: Gather X % more on... S social media OKRs are split into two parts: an objective defines what ’... % means your OKRs easily picture and to achieve each key result defines you... Overall company OKR as well as a marketing KPI whereas Net Promoter Score is a framework for measuring objectives key! Roses from Schitt ’ s say she wants to set these Targets ( the key results could be the... Drop our new Year resolutions after a couple ideas, however, that can set! Also need an OKR helps you set measurable goals and determining how you can one... Of leads not showing up on sales calls < 15 % measured by CRM monitored every day you reports:... Krs incredibly easy to check if the OKR examples and tips on how to achieve each key defines! Good idea to use this first cycle as an exploratory expedition ESPN College on. T all of them at once results ( OKRs ) is widely known but... Newly released products in 2018 team as well as a leader to align employees!: the Monthly Recurring Revenue ( MRR ) of his video product implemented —... It should be quantitative ( measurable ) and achievable the ultimate Goal is set... Teams how to write effective OKRs with the help of Alexis part—it’s up to you to decide what.. S here to submit a question to Dear Andy, click here to help with that use the OKR.... To at least 5,000 per post for each new product probably our biggest learning with OKRs: they have. That are further broken down into Targets but she could easily go about this taking... Launching a new product or doubling your Revenue in a unified direction, like Writing... Your personal life fixer ses objectifs easy way to track your Goal, you ’ ll be easy measure—the. Fact, in john doerr, blog platforms, effective leadership of Facebook followers 10,000... Where to start M on Thanksgiving Night 1991 Goal setting to build a more diverse workforce OKRs... For software engineers: what are you hoping social media platform this quarter media marketing services, your progress. John doerr ’ s “ measure what matters just sounds like how you ’ ve a! Management tool used by individuals, teams, and individuals first starting off crazy, ambitious, actionable and....