Advertising is an art and a science that is specifically designed to get into the mind of the beholder and stay there. Apple’s ads are all about design, which is what makes them unique, they don’t straight up tell you the facts and then it’s over. Visit our Website Accessibility Policy for more info. Posted by Kyrsten Ledger October 27th, 2020 3 Minute Read . New Study Reveals Why Nike’s Ads Are the Most Effective. It is important to every business, no matter how small. Controversial Advertising and Commercials: Effective or Repulsive? Here are some of the most effective, and funniest commercials we’ve seen: Old Spice: “The Man Your Man Could Smell Like” (2010) When Old Spice realized that women made the majority of purchasing decisions when it came to men’s body wash products, they took a different approach with their next campaign. Advertising is all about getting the good word out to your existing and potential customers. Adding humor to an advertising campaign is a way for organizations to make an emotional connection with consumers. The reason why Super Bowl ads are worth it In the age of YouTube, Facebook and Instagram, why are marketers still willing to throw down millions of dollars for a … The Alternative Daily - 4.2 K. views. Take a look at this: So magicistic, isn’t it? It also connects consumers to the commercial itself, and hopefully to the product being marketed. The CEO also noted that three of the ads on the Top 10 list — including Nike’s No. Commercials targeted at children do just that, and their efficacy is alarming. The other reason why a cost benefit analysis is done is to check whether the cost of promoting a product or service using a particular advertising media justifies the benefits it reaps. The agency’s own study showed that after its first national ads aired in 2012, compared to before the campaign, 1.6 million more people sought help to quit. That's why advertising is effective. So, why … This is done to make sure that advertising using a particular media benefits the business by helping it get more customers and thus high business turnaround. Humor tugs at our emotions, eliciting a positive emotion like laughter, which creates an impression. It allows you to control that message, whether you intend to inform the public about your company’s existence, educate consumers about your offerings, build your brand identity or demonstrate where your competitors fail to make the grade. Fast-Food Commercials Are Effective — And They May Be Making Kids Unhealthy. Commercial advertising allows your business to build its customer base by taking your message directly to consumers. That is, trying to pay less attention to the ads you see on TV and in magazines may actually make this type of advertising more effective. Why Humor in Advertising Works. 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