Definition and synonyms of goodwill from the online English dictionary from Macmillan Education. A well-established business goodwill increases the chances of loan sanctions from a bank and the interest of potential investors. Synonyms for Purchased Goodwill in Free Thesaurus. Synonyms for 'goodwill': friendship, love, companionship, fellowship, brotherhood, fraternity, camaraderie, togetherness, comradeship, bonhomie ... business company’s good reputation and relationship with customers ... Join Macmillan Dictionary on Twitter and Facebook for daily word … Goodwill Statement Example Business Letter This is a tutorial on how to write a business letter with an example of how to format as well as an example of an actual letter of recommendation that follows the format. 2. Change your default dictionary to American English. Put differently, business goodwill reflects the synergy among the various assets used by the business to produce income : in a well-run business the whole is greater than the sum of the parts. goodwill synonyms, goodwill pronunciation, goodwill translation, English dictionary definition of goodwill. Business goodwill is a key intangible asset that represents the portion of the business value that cannot be attributed to other business assets. It strengthens the business networks, opens new avenues and creates opportunities for expansion in business. Goodwill is an intangible asset for a company, such as a brand name or intellectual property. Cheerful acquiescence or willingness. This is the British English definition of goodwill.View American English definition of goodwill. The value of a company’s brand name, solid … View the pronunciation for goodwill. Another word for goodwill: friendliness, favour, friendship, benevolence, amity | Collins English Thesaurus also good will n. 1. Another word for a business's goodwill is its reputation. An attitude of kindness or friendliness; benevolence. Antonyms for Purchased Goodwill. Define goodwill. It is the vague and somewhat subjective excess value of a commercial enterprise or asset over its net worth. Goodwill is an intangible asset that arises when one company purchases another for a premium value. ... 1. goodwill noun. There are two ways to calculate its value, a need … It is a vital component for increasing a company’s customer base and retaining existing clients. A business or person's goodwill toward consumers keeps them loyal to the company and can even generate more customers for the business. Many tort cases involving goodwill claim that a plaintiff's reputation or goodwill was damaged because of the defendant's actions. 22 synonyms for goodwill: friendliness, favour, friendship, benevolence, amity, kindliness, altruism, beneficence, benevolence, benignancy, benignity.... 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